Berkeley Lab

LinkedIn Learning

Grow or expand your current knowledge of social media using LinkedIn Learning.

 

Berkeley Lab Social Media Channels

Twitter Essential Training

Learning how to speak the language of the “Twitterverse” can help you tap into a worldwide conversation and express your own ideas and opinions. In this course, learn the ins and outs of this massively popular social media platform. Staff instructor Jess Stratton begins by showing how to set up a Twitter account and begin following other users. Next, she walks you through composing your first tweet, including how to add photos, videos, links, and hashtags. Plus, Jess shows how to view current events and trending topics, navigate and use the Twitter app on a mobile device, and much more. After completing this course, you will earn a certificate that can be added to your LinkedIn profile. (1h 27m)

 

What’s a hashtag? What’s a handle? How should you use Twitter? This quick course is for you! (9m 9s)

 

Influencer Guy Kawasaki shares his top techniques for personal and professional social media success on Twitter. (3m)

 

Learning LinkedIn

By harnessing the power of the LinkedIn platform, you can tap into an expansive network of professionals, companies, and groups in your industry and beyond. In this course, discover how to make the most of your LinkedIn account. Follow Oliver Schinkten as he explains how to build a stellar LinkedIn profile, and shares how to expand your network, look for new career opportunities, join groups, share updates, and contribute your own thought leadership. Plus, Oliver explores privacy settings and account types. Upon wrapping up this course, you’ll have the tools you need to grow your career by leveraging LinkedIn. After completing this course, you will earn a certificate that can be added to your LinkedIn profile. (1h 30m)

 

Influencer Guy Kawasaki shares his top techniques for personal and professional social media success on LinkedIn. (2m 40s)

 

Learning Instagram

Get up and running quickly with Instagram, the popular photo-sharing social network. Staff instructor Garrick Chow begins by showing how to find and follow other users and topics of interest. Next, Garrick explains how to take and post your own pictures, shoot videos, and process your images using the many Instagram filters, as well as add captions and hashtags to your posts. He offers tips for building your network and developing a community of followers. Plus, learn how to build Instagram stories—a sequence of photos and videos that expire after a day—and message other users. After completing this course, you will earn a certificate that can be added to your LinkedIn profile. (57m 40s)

 

Influencer Guy Kawasaki shares his top techniques for personal and professional social media success on LinkedIn. (2m 1s)

 

Learning Facebook

Get a quick-start introduction to Facebook. In this course, Jess Stratton answers nearly every question you might have about using this popular social network, including how to find friends and family, share status updates, and set up events—all without compromising your privacy. Jess shows how to build an account from scratch, personalize your profile, and find and join groups. Plus, discover how to hide those unwanted updates in your feed, manage your photo albums, adjust important security settings, and use the Facebook and Facebook Messenger mobile apps to stay connected on the go. After completing this course, you will earn a certificate that can be added to your LinkedIn profile. (1h 42m)

 

Influencer Guy Kawasaki shares his top techniques for personal and professional social media success on Facebook. (4m 7s)